Augmented and Virtual Reality in Marketing
Why and How AR/VR in marketing?
Technology has been facilitating almost every business sector in today’s world. From healthcare to education or business to marketing, technology has become a significant part of conducting huge to minor activities in these areas. It has brought tremendous change in the working environment for good. Now, the enterprise can grab the full advantage of the technology that is improving day by day. The growth in technology has reduced the amount of risk by replacing human intelligence with artificial intelligence. Software, applications, machine learning, the Internet of Things (IoT), augmented reality, and virtual reality are the technologies that has boosted almost every business sector. In this post, we have focused on augmented reality and virtual reality in the marketing sector.
Augmented Reality (AR) and Virtual Reality (VR) are the technologies that connects the real and digital world. This technology brings your thoughts, ideas, imagination, and information visually into the actual world. It delivers virtual images directly to the user’s eyes. They can increase the work capacity of a particular sector.
What are Augmented Reality and Virtual Reality?
Augmented Reality (AR) is an application that is 75% real and 25% virtual reality(combination of real and virtual reality). This application can be easily accessible through a smartphone or mobile device. Most of the applications that you experience in your daily life such as shopping, gaming, and information is part of AR technology.
Similarly, virtual reality (VR) is the virtual world setting that is 75% virtual and 25% real. It experiences the visual as if you were actually in it. It invents a virtual world for users to interact with. It can be accessed through a headsets device controlled by the system.
Why Augmented and Virtual Reality in marketing?
Augmented reality and virtual reality applications create immersive, unique, and outstanding user experience to facilitate consumers. Customers can get a close look and have a personal experience with products or services. It could also benefit the marketers to gain their targeted and potential customers. If the AR/VR application is used correctly then it could improve buyer awareness, offer adequate performance, better personalization, and speed up the purchase procedure.
Let’s take an example of Toms, the shoe company that is best known for donating shoes for children who are in need every time a customer makes a purchase. They have been using the application that allows viewers to follow the Toms team through virtual reality film. Company set up this experience across their retail shops and trunk shows. It was a hit because it successfully appealed to the emotion of the audience.
Use of AR and VR as a marketing tool:
It could be an effective tool for marketing as many brands have either adopted or are planning on adopting a creative way of promoting their products and services.
AR/ VR technology has been a great tool for conducting digital marketing campaigns to attract customers, promote their products, increase their sales, and provide new experiences to the shoppers. It enables the integration of digital technology with marketing strategies and transforms the shopping experience to a new level.
It provides a richer and more realistic feel of the product, enables shoppers to try on products, and raises the awareness of the brands.
It allows customers to explore products and customize them according to their liking.
AR technology has successfully made the brochure and catalogs. Using AR application product information and the feature can be seen in mobile devices. The famous car brand “Audi” has created an AR brochure offering customers interactive experiences that allow them to explore the virtual cockpit of Audi.
AR/VR technology has dramatically changed the marketing field. These technology are making the in-store experience more fun and creative. These technology can provide a richer and more realistic feel of the products, enables shoppers to try on products, and raises the awareness of the brands.
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